Local SEO – Strategies and Tactics 101 Local business SEO (Local Search Engine Optimization) is a technique used by companies to increase sales of products and services in targeted geographic markets. Whether it’s franchise locations or business with multiple locations, businesses target specific physical areas to sell products and services to target audiences online. Optimizing …
Target Audience To Visitation: Getting Site Traffic First off, I know why you’re here. You’ve created an amazing product, identified the target audience that will buy said amazing product, created a website, yet you can’t seem to get people to your website to buy said product. That right? If you said yes, then this post …
Ad Delivery Settings: What They Are and Why They Matter Feeling a little lost about which ad delivery setting is best? You aren’t alone. Of all the campaign settings, ad delivery is easily the most misunderstood and just plain ignored aspect of Google AdWords, and it’s also the most critical, and despite how it may …
Why is Organic Search So Valuable? SEO is one of the most, if not the most, valuable online tool(s) you have available to you as a marketer. Search Engine Optimization offers us a clear and unabridged way to meet our customers where they are online and at the stage they are in their buying process. …
Creating Buyer Personas From Your Target Audience While it isn’t always, it should be a standard for all companies to create buyer personas. They are fictional, generalized personifications of the segments of your target audience. They usually encompass not only demographic information like age, location and income, but also psychographic information like interests, reasons for …