Google Ads vs. Analytics Attribution Models For anyone making use of AdWords or having someone else doing it, it can be difficult to to know if you’re getting the most out of the people doing it, and sometimes that includes yourself. A former boss, before I started my own agency, drilled in me the importance …
Foundations for Conversion Rate Optimization (CRO) Conversion rate optimization (CRO) is a data-driven approach to improving the effectiveness of your marketing efforts. Companies use CRO to make the most out of the traffic they’re driving. So for example, say you’re breaking even spending $5000/month on conversion rates of 5%. You would use CRO to increase …
Everything You or Your Agency Should Be Doing On AdWords For anyone making use of AdWords or having someone else doing it, it can be difficult to to know if you’re getting the most out of the people doing it, and sometimes that includes yourself. A former boss, before I started my own agency, drilled …
AdWords Scripts: Turning Days Into Minutes I’ve worked at some big agencies on some very big accounts. Some of those accounts had literally hundreds of accounts that had to me managed; imagine having to manage separate AdWords accounts for Jamba Juice, each with their own keywords, ads, geo-targeting, demographics, etc, etc. Some of the keywords …
Local SEO – Strategies and Tactics 101 Every business starts and ends with the people they serve. It’s easy to forget, but in order to market effectively you need to keep asking yourself, “why are you in business? The answer is not “to make a lot of money.” That’s actually not why you are in …