Why These 3 Pages Are Crucial in Converting Visitors to Leads If your website is more than a digital business card, and instead is intended to gather leads, then we need to use it like a conversion tool. In order to get conversions, we need it to be 4 things – clear, credible, appealing, and …
Why Paid Search Advertising Works While the pay-per-click (PPC) advertising model has been around for 10+ years, there’s new businesses sprouting up everyday. Many of those people are new to business and are struggling with how to drum up business with online marketing. And sadly, most of these people don’t know there is a better …
The Brands You Carry are Crucial to E-Commerce Success For years, I’ve worked with drop shipping companies, helping them with their e-commerce growth – first with my dad’s drop shipping companies growing up, then on the agency side managing search, shopping, and social campaigns of drop shipping companies. On both sides some very basic things …
My background in Google Shopping When I first started in online advertising, Google Shopping traffic was still free and part of the organic search engine results listings. Crazy right? In those days, the biggest challenge in Google Shopping management was related to product data feeds. You see, eCommerce marketing had not yet matured, and …