Google Ads vs. Analytics Attribution Models For anyone making use of AdWords or having someone else doing it, it can be difficult to to know if you’re getting the most out of the people doing it, and sometimes that includes yourself. A former boss, before I started my own agency, drilled in me the importance …
Foundations for Conversion Rate Optimization (CRO) Conversion rate optimization (CRO) is a data-driven approach to improving the effectiveness of your marketing efforts. Companies use CRO to make the most out of the traffic they’re driving. So for example, say you’re breaking even spending $5000/month on conversion rates of 5%. You would use CRO to increase …
Everything You or Your Agency Should Be Doing On AdWords For anyone making use of AdWords or having someone else doing it, it can be difficult to to know if you’re getting the most out of the people doing it, and sometimes that includes yourself. A former boss, before I started my own agency, drilled …
AdWords Scripts: Turning Days Into Minutes I’ve worked at some big agencies on some very big accounts. Some of those accounts had literally hundreds of accounts that had to me managed; imagine having to manage separate AdWords accounts for Jamba Juice, each with their own keywords, ads, geo-targeting, demographics, etc, etc. Some of the keywords …
Local SEO – Strategies and Tactics 101 Every business starts and ends with the people they serve. It’s easy to forget, but in order to market effectively you need to keep asking yourself, “why are you in business? The answer is not “to make a lot of money.” That’s actually not why you are in …
Local SEO – Strategies and Tactics 101 Local business SEO (Local Search Engine Optimization) is a technique used by companies to increase sales of products and services in targeted geographic markets. Whether it’s franchise locations or business with multiple locations, businesses target specific physical areas to sell products and services to target audiences online. Optimizing …
Target Audience To Visitation: Getting Site Traffic First off, I know why you’re here. You’ve created an amazing product, identified the target audience that will buy said amazing product, created a website, yet you can’t seem to get people to your website to buy said product. That right? If you said yes, then this post …
Ad Delivery Settings: What They Are and Why They Matter Feeling a little lost about which ad delivery setting is best? You aren’t alone. Of all the campaign settings, ad delivery is easily the most misunderstood and just plain ignored aspect of Google AdWords, and it’s also the most critical, and despite how it may …
Why is Organic Search So Valuable? SEO is one of the most, if not the most, valuable online tool(s) you have available to you as a marketer. Search Engine Optimization offers us a clear and unabridged way to meet our customers where they are online and at the stage they are in their buying process. …
Creating Buyer Personas From Your Target Audience While it isn’t always, it should be a standard for all companies to create buyer personas. They are fictional, generalized personifications of the segments of your target audience. They usually encompass not only demographic information like age, location and income, but also psychographic information like interests, reasons for …